Remember the cliché about "the deal you can't refuse?" The park-for-a-billboard caper in the city of Los Angeles is just such a deal. I'll tell you about it. (Just as soon, that is, as you put that bottle back in the bag where it belongs. I have no desire to add another item to my institutional resume.)
Granted, the billboard story is hard to explain, because at bottom this deal makes so little sense.